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Watch the Trailer
It's easy to go along with the popular opinion of many genuine horror fans and to spout the line "Asian horror is where it's at just now". Easy because there's certainly an element of truth to it. Despite starting to cover familiar ground and to provide many quickly-worn clichés we can generally always depend on Asian horror movies to provide some great frights and an atmosphere of dread and unease.
Coming Soon, which is basically the story of a movie actually haunted by the spirit being displayed on cinema screens, is another successful genre product. While it's no classic (and let's not fall into the trap of praising every Asian horror release to the skies, some of them can be just as bland as horror movies from elsewhere) it provides some impressively frightening images that may stay seared into your brain for a long, long time. It's also nice to see this particular sub-genre moved away from the stereotypes we have started to see lately (the put-upon schoolgirls, the phantom lass with the long black hair, etc) while still innovatively blending the spiritual with the modern world.
Director/writer Sopon Sukdapisit does a great job of blending the frights with the unfolding plot with the character moments with the self-awareness inherent in the subject matter. The cast, although personally unknown to me, all do well and there really is not too much to complain about. On the flipside, there really isn't a reason to overly praise things either. Despite the subtle changes we ARE still in familiar territory and although it's a fun central premise and the revelations are well-developed along the way it's simply a little too "been there, done that" to be marked out as anything too special.
Kudos to Sukdapisit also for the occasional moments of surrealism and the movie would certainly cause more of a shiver down the spine if viewed in a cinema environment but, for now, Thailand has given us a decent horror though nothing spectacular on this occasion.
Coming Soon, which is basically the story of a movie actually haunted by the spirit being displayed on cinema screens, is another successful genre product. While it's no classic (and let's not fall into the trap of praising every Asian horror release to the skies, some of them can be just as bland as horror movies from elsewhere) it provides some impressively frightening images that may stay seared into your brain for a long, long time. It's also nice to see this particular sub-genre moved away from the stereotypes we have started to see lately (the put-upon schoolgirls, the phantom lass with the long black hair, etc) while still innovatively blending the spiritual with the modern world.
Director/writer Sopon Sukdapisit does a great job of blending the frights with the unfolding plot with the character moments with the self-awareness inherent in the subject matter. The cast, although personally unknown to me, all do well and there really is not too much to complain about. On the flipside, there really isn't a reason to overly praise things either. Despite the subtle changes we ARE still in familiar territory and although it's a fun central premise and the revelations are well-developed along the way it's simply a little too "been there, done that" to be marked out as anything too special.
Kudos to Sukdapisit also for the occasional moments of surrealism and the movie would certainly cause more of a shiver down the spine if viewed in a cinema environment but, for now, Thailand has given us a decent horror though nothing spectacular on this occasion.
